Adwords Campaign Generator

This tool helps you create Google Adwords campaigns. As discussed in the Adwords Strategy Guide, the true path to Adwords success is to have your keyword, ad, and landing page all work in unison. The heart of this strategy is to have one ad per keyword in a campaign. Google will recognize this combination as highly revelant to the keyword and grant you a good or great Quality Score.

However that is too time consuming to do by hand. Save yourself time and effort by using the campaign creator tool to automatically generate your campaign. You can supply your list of keywords and generate one Ad Group per keyword in a single new campaign. Alternatively, you can generate a single ad group, but give each keyword a distinct url. You should use dynamic keyword insertion or tokens if you choose this option.

You'll need to download the Google Adwords Editor if you don't already have it. It's a tool from Google for managing Adwords from your computer instead of over the internet. Google offers instructions on how to use it. You'll only be interested in the import archive file feature when using the Campaign Creator. Everyone who uses Adwords should have this tool.

Step one is to download the Google Adwords Editor. This is a utility published by Google to allow to work with Adwords on your computer and then upload your campaigns to Adwords. Google created this tool to reduce useage of the internet based Adwords interface. But, you can use the Adwords Editor to tool export and import your campaigns. Here you'll learn to automate the creation of a campaign and then import into Adwords Editor. Install the Adwords Editor on your computer and become famliar with it.

Step two is create your campaign, ads, and paste in your keyword list to this page. Here is a description of the fields you'll need to fill in.

Field	Type	Description
Campaign Name	Text	Enter a name for your new campaign, it can be anything you like
Ad Group	Dropdown	Create multiple ad groups. Or a single ad group with keyword that have distinct urls. You should check the keyword dest. url checkbox and use dynamic keyword insertion or tokens if you choose this option.
Keyword dest. url	Checkbox	Use this checkbox to indicate that although you want only one ad group, each keyword should get it's own distinct url. That way you may still apply the Adwords strategy.
Max CPC Bid	Currency	You'll set the Max CPC at the Ad Group level, not on the individual keywords. This Max CPC will be applied to each Ad Group created.
Check length after replacement	Checkbox	Use this checkbox to indicate that the headline, descriptions and urls should be checked for a valid length after tokens have been replaced with keywords.
Ad Headline	Text	Here is the headline for you ad. It will be repeated for every ad group. The "[keyword]" in the textbox will be replaced by the current keyword, so that you can mention the keyword in the ad.
Description Line 1	Text	Here is the first line of you ad. It will be repeated for every ad group. Again, The "[keyword]" in the textbox will be replaced by the current keyword, so that you can mention the keyword in the ad.
Description Line 2	Text	Here is the second line of you ad. It will be repeated for every ad group. Again, The "[keyword]" in the textbox will be replaced by the current keyword, so that you can mention the keyword in the ad.
Display Url	Text	Enter your domain here. Adwords expect the display url to match the domain of the destination url. You do not need the leading "http://"
Destination Url	Text	Enter the url of your landing page here. Include the "http://". The generator expects you to use Url Rewriting, so you can use dynamic keyword insertion or "[keyword]" or "[dash]" tokens in the url. The generator will replace these with the keyword, or keyword with dash for spaces.
Match	Checkbox	Check each keyword match options you want for each keyword. You can use all three or any combination.
Keywords	Text	Enter your keywords. Just like Adwords, enter on keyword or key phrase per line.

NOTE: There are two tokens you can use in the Ad group Name, Ad Headline, Ad Description, or Ad Url. This tokens are used almost the same way Adwords dynamic keyword insertion tokens are used. Remember tokens are explained in the Advanced Adwords Guide. This instructs the generator to replace the token with the current keyword, or variant of the keyword. Here are the encoded words you can use. Each encoded word begins and ends with a square bracket. You should also note that the case of the token affects the case of the replacement, just like Adwords Dynamic Keyword Insertion.

Token	Replaced With
[keyword]	the current lowercase keyword
[Keyword]	the current keyword with the first character captialized
[KeyWord]	the current keyword with the first character of each word captialized
[KEYWORD]	the current uppercase keyword
[dash]	the current lowercase keyword with dashes subsituted for spaces. This is useful for Url Rewriting.
[Dash]	the current dashed keyword with the first character captialized
[DASH]	the current uppercase dashed keyword

When you click the generate button the Campaign Creator will create an adwords editor archive, or "aea" file for you. Save the "aea" file to your computer.

Step Three is to import the new "aea" file with your new campaign into the Adwords Editor. Select "File" and "Import Account Snapshot" from the main menu. A file open dialog window will appear. Select the "aea" file from your computer that you saved in the prior step.

Step Four is to accept the new campaign changes in Adwords Editor and then post them to Google. That's it, you've now created your new campaign.

Campaign

[KeyWord]
my description line 1
my description line 2
mydomain.com/[dash]

AdGroup

Keyword dest. url

Max CPC Bid

Check length after replacement

Headline	Desc. 1	Desc. 2	Display Url	Dest. Url
[KeyWord]	my description line 1	my description line 2	mydomain. com/ [dash]	http:/ / www. mydomain. com/ [dash]. php?s={KeyWord}

Match

Broad Phrase Exact

Premium Features
The free version of the campaign creator will only accept a single keyword.
Please login to use mutliple keywords.

Keywords

generate

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Adwords Campaign Creator