Google has decided to disallow two distinct domains within the same adgroup starting February 2009. That means you can't have an ad with domain1.com and a separate ad for domain2.com in the same adgroup. All ads with a single adgroup must have have the same domain, domain1.com.

Using two different domains used to be a valid way of split testing your ads. The display Url must match the Destination Url in Adwords. The display Url is shown in the ad, so a carefully selected domain name is a way to get another keyword or marketing message across in the confines of an Adwords ad. Marketers familiar with Perry Marshall know he encourages you to own multiple domains and split test sending traffic to them. Perry argues that there can be a vast differnce in CTR and ROI depending on the domain name.

After February 2009, you'll need to have separate adgroups for separate domains. It's possible to split ads in different adgroups. But, the process of dividing up the adgroups and then comparing totals for split testing will become more difficult.

Subdomains are unaffected by this change. You can still have sub1.domain1.com and sub2.domain1.com in the same adgroups. Subdomains by definition all reside on the same domain.

Every website about Adwords gives some opinion about what keyword matches to use. Some say never use the broad match and stick to phrase match. Most advise to qualify phrase or broad match Keywords with negative keywords. But you rarely have anyone talking about the exact match. Lets examine the benefits of the under used exact match.

First, you never have to worry about Negative Keywords with exact match. If you are after the keyword "quality score" you don't need to worry about eliminating "air" or "sound". If the consumer used those terms, it wouldn't trigger the exact match. It is already qualified, and it increases as you get more long tailed.

Second, you can skip all the Dynamic Keyword Insertion crap. Sure, DKI is awesome if you are lazy. Look at some of the big names using it, like Target. They just put the token in the headline and have a generic ad for Target. Remember that DKI does nothing for the quality score. What's the plus? You get to have the consumers search term right there in the ad text. That's good for generating a high CTR.

Guess what? Use exact match on a single keyword in a single ad group, and you'll know what the search term was. That's the beauty of exact match. You can put the search term in your ad because you know exactly what it will be. You'll get the same the CTR increase you would with DKI. Plus, you'll get the quality score increase of having your keyword in the ad text that DKI won't do. That gives exact match a leg up on DKI.

You'll also know exactly what search term hit your landing page. You can tailor your content for the exact search term. You can accomplish the same with DKI passing the search term as a parameter. However with DKI you'll never be able to anticipate what the search term would be. You wind up with grammatically poor content.

In a hot market you'll want both the quality score increase and the CTR increase. It'll allow you to bid on keywords that might well be beyond the scope of your budget with phrase or broad matches.

Give exact match a try with your best keywords. You may be pleasantly surprised at the results.

You may be thinking that exact match sounds great, but you don't want to have to create a new ad group for every keyword and write a tailored ad and landing page. If you want to automate ad group and ad creation, check out the campaign creator tool at adwords-marketing-tool.com

I recently launched a new website and Adwords campaign. My ad groups, keywords and landing pages have an 8 out of 10 quality score. This is a brand new website and a brand new campaign. Adwords calls this a "great" Quality Score. I'll describe the exact steps I took so you can duplicate them and get great quality scores as well.

First, the market is highly competitive. It's a market that all major news outlets said was hot and growing online in December 2008 despite the recession. I have over 500 keywords. I'll talk more about them in a minute, but I want to give you an idea of the scale of the campaign.

I started with the landing pages. I have unique, tailored landing page for each keyword. The whole key to a great quality score is having relevant ads and landing pages for your keywords. I recommend a strategy of having only one keyword per ad group. The entire strategy is freely available at adwords-marketing-tool.com. The strategy guide covers in detail all the concepts I'm about to summarize for creating a landing page. Get your free strategy guide at adwords-marketing-tool.com.

I'll briefly describe the steps to build a tailored landing page. You start with domain relevant to your market. Plus your domain should only be about your market. You don't want a domain, or a subdomain that covers many topics. Keep your domain targeted. Next, each page has the keyword as the landing page. For example, if the keyword is "college football", the page is named college-football.php. That puts the keyword in the url.

For each page, I have the keyword in the title tags, keywords meta tag, and description meta tag. I also have the keyword in the heading (h1) tags on the page. There is content tailored for the keyword on the landing page.

I have just said I have over 500 tailored landing pages. I did not write each by hand. Instead, I used the advanced strategy guide and the techniques described inside to automate this task. I spent about 25 hours over 5 days during Christmas to launch this website. It would have taken me weeks to create landing pages manually. Visit adwords-marketing-tool.com to get the advanced strategy guide and learn how you can automate website and campaign creation.

The last thing I did for each landing page was add a link to my sitemap, contact us and privacy policy pages. Google wants your website to look like more than a single page. It also wants you to be transparent and offer contact info and policies.

The next step was to tackle the keywords. I had about 20 high traffic keywords. These were not long tailed keywords. They were the top volume producers for the market. I wanted to append U.S. cities to the front of each keyword. This would turn high volume keywords into long tails, and simultaneously target geographic areas. This was the best way to attack this highly competitive market.

I used the free Adwords Bracket Tool at adwords-marketing-tool.com to generate my keywords. The free tool lets you combine a list of prefixes (or suffixes) to your keywords. I used the tool to append cities to front of my keywords. Imagine turning keyword x into "New York x, Los Angeles x, and Chicago x" automatically.

Finally, I need to create the Adwords campaign. Again, I used the campaign creator tool at adwords-marketing-tool.com. This generated the entire campaign in seconds, keywords, landing pages, ads and all.

That's it. That's how I generated a new campaign for a new website and got 8 out of 10 quality scores.

I still have some work to do. First, the market is so competitive, the expense is climbing rapidly. The good news is I have CTRs anywhere from 5% to 20%. I'm bidding a high CPC to get that high CTR for the first few weeks. Over the long haul, I will be able to lower the CPC and still have top placement due to the outstanding CTRs. Plus, I have is 8 out of 10 for 90% of the keywords, the others are 7. I do not have any 9 or 10 scores. I'm still chasing those.

Author: Robert Hemken Jr

A lot of us need to raise our income but second jobs won't work because of the usual restraints on our time. Work, family and many other responsibilities literally devour us. Incessant increases in living cost wipe out our bank accounts, forcing many of us to live from paycheck to paycheck.

Internet marketing can be a answer to this dilemma. Anyone can learn to make a little extra income online. Under these circumstances the convenience of being able to work at home, anytime you want, is very attractive. Many people are already making additional money online. Some are making a full time income. You can too! With the right motivation combined with proper guidance you will see results sooner than you think.

"Were do I start?" you ask. That is the purpose of this article. Proven methods that bring results. No hype here. Internet Marketing is hard work but can be very rewarding. We encourage you to give it a try. Work at your own pace a little each day and you will see results.

When first starting out, an easy way to expose yourself to the IM (internet marketing) world is to sign up for other marketer's newsletters and free offers. Your in box will start being a source of info to help you get your head wrapped around what IM is all about. Sort your mail or coordinate it in a way that works for you so you can come back to these at a later date for review and ideas.

I personally set up a filter for each newsletter so they skipped my inbox and were directly sorted into folders. This saves a lot of time and allows you to determine what is worth reading and what is just sales pitch and hype.

A dependable Internet Marketer will offer you tips and ideas of value so after saving a group of his news letters you will see an overall pattern of value or worthlessness. Once you determine this you can choose if you will stay subscribed or not.

Down the road if you ever decide to produce your own opt in mailing list for your own IM business these files will be valuable to you. You will have in front of you examples of quality newsletters, tips and offers to model your own list building campaigns after.

A word of caution: Don't be taken in by every offer that comes along. Proceed cautiously and give yourself some time to sort things out. Remember, if a "deal" sounds to good to be true it probably is. As you study and take note you will be able to discern what is genuine value. There are multiple paths to IM success and this process helps you to determine what is right for you.

IM is hard work and there are no "get rich quick" strategies that actually work. Say away from these scams or you will be robbed of your hard earned money and worse, your valuable time. Pursue your IM education a little each day an you will defiantly see progress

About the Author:
Robert E Hemken Jr Hey,I earn extra money at home with my computer. If you would like to join me check this out! Make Money Online | Marketing at Home

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