I recently launched a new website and Adwords campaign. My ad groups, keywords and landing pages have an 8 out of 10 quality score. This is a brand new website and a brand new campaign. Adwords calls this a "great" Quality Score. I'll describe the exact steps I took so you can duplicate them and get great quality scores as well.

First, the market is highly competitive. It's a market that all major news outlets said was hot and growing online in December 2008 despite the recession. I have over 500 keywords. I'll talk more about them in a minute, but I want to give you an idea of the scale of the campaign.

I started with the landing pages. I have unique, tailored landing page for each keyword. The whole key to a great quality score is having relevant ads and landing pages for your keywords. I recommend a strategy of having only one keyword per ad group. The entire strategy is freely available at adwords-marketing-tool.com. The strategy guide covers in detail all the concepts I'm about to summarize for creating a landing page. Get your free strategy guide at adwords-marketing-tool.com.

I'll briefly describe the steps to build a tailored landing page. You start with domain relevant to your market. Plus your domain should only be about your market. You don't want a domain, or a subdomain that covers many topics. Keep your domain targeted. Next, each page has the keyword as the landing page. For example, if the keyword is "college football", the page is named college-football.php. That puts the keyword in the url.

For each page, I have the keyword in the title tags, keywords meta tag, and description meta tag. I also have the keyword in the heading (h1) tags on the page. There is content tailored for the keyword on the landing page.

I have just said I have over 500 tailored landing pages. I did not write each by hand. Instead, I used the advanced strategy guide and the techniques described inside to automate this task. I spent about 25 hours over 5 days during Christmas to launch this website. It would have taken me weeks to create landing pages manually. Visit adwords-marketing-tool.com to get the advanced strategy guide and learn how you can automate website and campaign creation.

The last thing I did for each landing page was add a link to my sitemap, contact us and privacy policy pages. Google wants your website to look like more than a single page. It also wants you to be transparent and offer contact info and policies.

The next step was to tackle the keywords. I had about 20 high traffic keywords. These were not long tailed keywords. They were the top volume producers for the market. I wanted to append U.S. cities to the front of each keyword. This would turn high volume keywords into long tails, and simultaneously target geographic areas. This was the best way to attack this highly competitive market.

I used the free Adwords Bracket Tool at adwords-marketing-tool.com to generate my keywords. The free tool lets you combine a list of prefixes (or suffixes) to your keywords. I used the tool to append cities to front of my keywords. Imagine turning keyword x into "New York x, Los Angeles x, and Chicago x" automatically.

Finally, I need to create the Adwords campaign. Again, I used the campaign creator tool at adwords-marketing-tool.com. This generated the entire campaign in seconds, keywords, landing pages, ads and all.

That's it. That's how I generated a new campaign for a new website and got 8 out of 10 quality scores.

I still have some work to do. First, the market is so competitive, the expense is climbing rapidly. The good news is I have CTRs anywhere from 5% to 20%. I'm bidding a high CPC to get that high CTR for the first few weeks. Over the long haul, I will be able to lower the CPC and still have top placement due to the outstanding CTRs. Plus, I have is 8 out of 10 for 90% of the keywords, the others are 7. I do not have any 9 or 10 scores. I'm still chasing those.

Author: Robert Hemken Jr

A lot of us need to raise our income but second jobs won't work because of the usual restraints on our time. Work, family and many other responsibilities literally devour us. Incessant increases in living cost wipe out our bank accounts, forcing many of us to live from paycheck to paycheck.

Internet marketing can be a answer to this dilemma. Anyone can learn to make a little extra income online. Under these circumstances the convenience of being able to work at home, anytime you want, is very attractive. Many people are already making additional money online. Some are making a full time income. You can too! With the right motivation combined with proper guidance you will see results sooner than you think.

"Were do I start?" you ask. That is the purpose of this article. Proven methods that bring results. No hype here. Internet Marketing is hard work but can be very rewarding. We encourage you to give it a try. Work at your own pace a little each day and you will see results.

When first starting out, an easy way to expose yourself to the IM (internet marketing) world is to sign up for other marketer's newsletters and free offers. Your in box will start being a source of info to help you get your head wrapped around what IM is all about. Sort your mail or coordinate it in a way that works for you so you can come back to these at a later date for review and ideas.

I personally set up a filter for each newsletter so they skipped my inbox and were directly sorted into folders. This saves a lot of time and allows you to determine what is worth reading and what is just sales pitch and hype.

A dependable Internet Marketer will offer you tips and ideas of value so after saving a group of his news letters you will see an overall pattern of value or worthlessness. Once you determine this you can choose if you will stay subscribed or not.

Down the road if you ever decide to produce your own opt in mailing list for your own IM business these files will be valuable to you. You will have in front of you examples of quality newsletters, tips and offers to model your own list building campaigns after.

A word of caution: Don't be taken in by every offer that comes along. Proceed cautiously and give yourself some time to sort things out. Remember, if a "deal" sounds to good to be true it probably is. As you study and take note you will be able to discern what is genuine value. There are multiple paths to IM success and this process helps you to determine what is right for you.

IM is hard work and there are no "get rich quick" strategies that actually work. Say away from these scams or you will be robbed of your hard earned money and worse, your valuable time. Pursue your IM education a little each day an you will defiantly see progress

About the Author:
Robert E Hemken Jr Hey,I earn extra money at home with my computer. If you would like to join me check this out! Make Money Online | Marketing at Home

Article Source: http://www.articlesbase.com/marketing-articles/in-the-beginning-internet-marketing-at-home-707996.html

Social Media websites like Digg started off as a good idea. Kevin Rose was capable of finding better news than major media outlets, so he built Digg. The concept was that users could find and then collectively vote on which news, blogs or articles became the front page of Digg.

That's how social media websites started. Then they started to grow and gain attention. More and more submissions came in. Internet marketers started paying attention, and now many marketers claim social media is a way to market websites. Based on this advice bloggers submit even more posts. Social media websites are bombarded with submissions. So many that it's hard to keep up. It's not the spam, it's the volume.

In the beginning you were able to peruse all the submissions, and voting for the top stories was a fairly democratic process. The current volume makes it impossible for any users to view all the submissions. That has lead to a breakdown of the democratic system of voting.

Rather than read through volumes of submissions, users congeal into social networks. These are cliques within the social media websites where users have developed virtual relationships. The top users on the social media websites filter the submission volume by means of the virtual relationships. They read and vote for submissions from within the clique. This makes them top poster simply by the fact that the virtual relationship is quid pro quo. The members of the clique vote up the posts from the clique, knowing their submissions will reap similar rewards.

This is a well publicized strategy on social media websites. You are encouraged to build relationships, and then twitter your clique when you want them to vote for your new post.

Members of these social media cliques tend to professional marketers. These are people whose job is to spend on day on Digg, Sphinn or StumbleUpon. Live bloggers flourish on social media websites because their job is blog instantly from conferences. How does the average user with a day job compete with the professionals?

This is what causes some submissions to reach the top pages of social media websites. It's no longer the best content. More often than not, mediocre or poor content reaches the top. Meanwhile, some of the best content is lost in shuffle, just as it used be to before the social media websites.

There are already problems arising with social media websites. Marketers have started offering votes on these websites for cash. One in particular paid users to vote for certain submissions, and simultaneously collected fees from the author. Social media websites reacted by locating the offending users and terminating their memberships. But the real question is if the social networks are less damaging? Instead of accepting cash for votes, the quid pro quo nature of the clique is trading services for services. Votes are the currency of choice, and I'll vote for you if you vote for me. Is it hypocritical to support this trading of votes, but then terminate votes for cash?

Does the clique need to defend its status as the top posters? If every post suddenly got 50 diggs, sphinns or stumbles, wouldn't the top posters also be lost in the volume? Are the top posters likely to be dismissive any new authors achieving success? I read discussions where the top posters take it upon themselves to report spam. Do they judge everything as spam, either consciously or subconsciously to protect their turf. If so what chance does new and unique content stand.

Is this the fault of social media websites? No, it's more a result of being released to the masses. Should the social relationships be disbanded by the social media websites? I don't think so because it is a means to filter the volume of submissions. What can be done? I don't know, but I think social media is at its pinnacle. The next method that recognizes the quality content, no matter who the author is, will eventually replace it.